Volt Pop now accepts cryptocurrency, such as Bitcoin, Ethereum and Dogecoin, as payment for our press-on nail products at VoltPopNails.com. Cryptocurrency payments will be facilitated and processed via Coinbase Commerce, one of the leading companies in the crypto industry.
Accepting cryptocurrency payments at VoltPopNails.com is important to me for two reasons. First, it allows Volt Pop to help bring awareness to consumers about cryptocurrency. Second, it allows Volt Pop to be one of the first beauty brands to adopt cryptocurrency payments which ultimately brings greater choices and freedom to our customers.
- Brittney Robles, Volt Pop Inc. founder and CEO
Volt Pop’s current customer demographic is largely female between the ages of 20-34. This demographic has shown to be underrepresented in cryptocurrency.
According to investment platform eToro, a study in early 2021 showed that only 15% of bitcoin traders are women. However, according to a survey by crypto exchange and custodian, Gemini, among adults that are interested in investing in crypto, 53% are women. This shows an increased interest and curiosity from women regarding cryptocurrency. By accepting cryptocurrency payments, Volt Pop is able to use their platform to bring awareness and education to women about this emerging industry.
Volt Pop is currently planning a variety of promotions involving cryptocurrency.
“Cryptocurrency can be intimidating at first, so we are trying to find fun ways to spread the word by using promotions, exclusive sales and crypto-related product launches”, says Volt Pop Inc. COO, John Robles.
VoltPopNails.com currently accepts the following cryptocurrencies via Coinbase Commerce:
- Bitcoin
- Ethereum
- Dogecoin
- Litecoin
- Bitcoin
- Cash
- DAI
- USDC
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